diff --git a/.github/workflows/main.yml b/.github/workflows/main.yml
index d8360bf..b0717e6 100644
--- a/.github/workflows/main.yml
+++ b/.github/workflows/main.yml
@@ -9,7 +9,7 @@ jobs:
     steps:
       - name: Set up git repository
         uses: actions/checkout@v3
-      - name: Build the book
+      - name: Bake the book
         uses: xu-cheng/texlive-action/full@v1
         with:
           run: |
@@ -18,8 +18,8 @@ jobs:
             tar xzf kindlegen_linux_2.6_i386_v2_9.tar.gz
             mv kindlegen /usr/bin
             cd book
-            make release
-      - name: Release book on S3
+            make bake
+      - name: Release baked book to S3
         uses: shallwefootball/s3-upload-action@master
         with:
           aws_key_id: ${{ secrets.AWS_KEY_ID }}
diff --git a/.github/workflows/validate.yml b/.github/workflows/validate.yml
index 961f399..9a39146 100644
--- a/.github/workflows/validate.yml
+++ b/.github/workflows/validate.yml
@@ -13,7 +13,7 @@ jobs:
             apk add make
             cd book
             make build_pdf
-      - name: Test building release versions
+      - name: Test baking the release versions
         uses: xu-cheng/texlive-action/full@v1
         with:
           run: |
@@ -22,4 +22,4 @@ jobs:
             tar xzf kindlegen_linux_2.6_i386_v2_9.tar.gz
             mv kindlegen /usr/bin
             cd book
-            make release
+            make bake
diff --git a/README.md b/README.md
index ec8add3..c2c11aa 100644
--- a/README.md
+++ b/README.md
@@ -24,7 +24,7 @@ as possible are provided.
 ![A whole wheat sourdough bread](./book/images/whole-wheat-crumb.jpg)
 
 
-## Building the book (Docker)
+## 🍞 Baking the book (Docker)
 
 ```console
 make
@@ -32,15 +32,15 @@ make
 
 Then you can check out the file `book/book.pdf`
 
-If you want to build the eBook versions (.epub, .mobi, .azw3) run:
+If you want to 🍞 bake all the versions including ebook formats (.pdf, .epub, .mobi, .azw3) run:
 
 ```console
-make release
+make bake
 ```
 
 You can check the files in  the folder `book/release/`
 
-## Building the book locally (LaTeX)
+## 🍞 Baking the book locally (LaTeX)
 
 Make sure you have `biber` installed. Refer to your system's installation
 instructions for LaTeX.
@@ -50,11 +50,11 @@ cd book/
 make
 ```
 
-If you want to build the eBook versions (.epub, .mobi, .azw3) run:
+If you want to 🍞 bake all the versions including ebook formats (.pdf, .epub, .mobi, .azw3) run:
 
 ```console
 cd book/
-make release
+make bake
 ```
 
 You can check the files in the folder `book/release/`
diff --git a/book/makefile b/book/makefile
index 0a0a107..e257e1a 100644
--- a/book/makefile
+++ b/book/makefile
@@ -78,8 +78,8 @@ release_default: clean build_pdf make_release_dir build_ebook
 	cp book-epub/book.epub release/TheBreadCode-The-Sourdough-Framework.epub
 	cp book-azw3/book.azw3 release/TheBreadCode-The-Sourdough-Framework.azw3
 
-.PHONY: release_default
-release: release_default release_sans_serif
+.PHONY: bake
+bake: release_default release_sans_serif
 
 .PHONY: make_release_dir
 make_release_dir:
diff --git a/makefile b/makefile
index d9a03f2..bd9349f 100644
--- a/makefile
+++ b/makefile
@@ -2,9 +2,9 @@
 build_book: build_docker_image
 	docker run -it -v .:/opt/repo the-sourdough-framework /bin/bash -c "cd /opt/repo/book && make build_pdf"
 
-.PHONY: release
-release: build_docker_image
-	docker run -it -v .:/opt/repo the-sourdough-framework /bin/bash -c "cd /opt/repo/book && make release"
+.PHONY: bake
+bake: build_docker_image
+	docker run -it -v .:/opt/repo the-sourdough-framework /bin/bash -c "cd /opt/repo/book && make bake"
 
 .PHONY: build_docker_image
 build_docker_image: